NEW DELHI—Less than two months after fashion e-tailer Myntra switched to an app-only strategy to the surprise of many, parent Flipkart is reportedly all set to shut its website and go app-only starting this September.
Citing unnamed sources, Times Of India says that Flipkart's chief product officer Punit Soni informed employees about the development at a town hall meeting last week.
Flipkart, which is the parent company of Myntra, is clearly following the fashion store's footsteps. In May, Myntra shut down its website citing higher traffic from its app versus its desktop website.